How do u brand Indian software development skills?

"It is not always profiltable to go in for brand building."do u support this view?

In outsourced software develpment there is a little bit of truth to the statement. You should spend money on building a solid identity for yourselves that is professional and meets western standards (I assume here that you are trying to market to other countries). That means a professional logo, name, website, brochures, business cards, etc.

However, positioning yourself once your identity is in place is more important than branding. It is an extremely price sensitive market so hiring a fancy agency, building a clever ad campaign and running those ads on TV and in glossy business magazines like Wired to Brand yourself is a waste of money and you won't get it back. Bidding for work on websites, getting networked, word of mouth from good customer experience, working on being the best software company you can, is what is going to make you a successful business.

That's my take. . .

It is profitable to go in for brand building coz u get confidence when u buy a branded product.

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