Older smokers (male or female) wanted for a mini interview!

This is just for something on a college marketing course project. My team's product is Nicotine patches WITH Viagra.

Now, I was just wondering for all the older smokers out there, pretend that this product actually existed. How should it be priced so that smokers would choose this product over....say Nicoderm and the other brand names.

Do you think we should price it more than competitor's price because we have Viagra injected into the patch where nobody else has it? Should we price relatively competitive with other competitors? OR should we price it below other competitors to create awareness?

Would you careless about trying to quit if it was priced way too high??

Feel free to add any other ideas or suggestions as to how we should price this product, the more input we can get from you, the better it is.

As well, please include your demographics ( gender, age, occupation, location, etc...) as it will help us understand how different people will view this product.

uhhh the whole point of this is to get some REAL answers. New ideas come up every single day, and nicotine patches that contains Viagra wouldn't interest the smokers who are in need of performance enhancement? It's a win-win situation........

That is a very good question theres alot of pro's and cons on both sides of the table.
You probably shoud not have chosen that idea as a question just on the basis of medical checks and reviews which would have to be put to a board of doctors etc etc etc.

A medical / c diagnostic test is a medical procedure performe for health reasons, with the intention of identifying a medical condition or disease.
By its signs and symptoms, to measure the progress or recovery from disease or to confirm that a person is free from disease.

Medical tests commonly performed are measuring blood pressure, checking the pulse rate, listening to the heart with a stethoscope, urine tests, fecal tests, saliva tests, blood tests, medical imaging, electrocardiogram, hydrogen breath test and occasionally biopsy.

But putting all of that to one side for now and returning your your original question I would be relectant to say that According to published reports, Bayer and GlaxoSmithKline 'I think its safe to say the are probably one of the the biggest dispensers of the little blue pills ' invested between $50-$75 million on DTC advertising for Levitra and are clearly succeeding in expanding the category as new prescriptions for Levitra have come less at the expense of Viagra and more from bringing new customers into the market.

So I would say charge a little less to get the interest first but thats just my opinion of which I hope was of some use.

What a bizzare question! Have a star *

I'm sorry. The "older smoker" in our household died in March. From smoking.

That's the most retarded idea i've ever heard.