I am starting a new business and need to get the word out about my website but I cannot afford pay-per-click advertising (or any other fee-based advertising). What can I get for no money?
I am not necessarily asking for "something for nothing" as I am willing to invest some sweat-equity into the effort. The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.
And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.
Good luck! This is something you can do for free. Simply contact yahoo and google and map your site the way they request. It's easy and effective and cheap!!! There is a lot of web marketing strategies you could use. They are basically classified into 3 main areas 1) Buy traffic 2)Build Traffic and 3)Steal traffic. All of them are trying to get more visitor to visit your website and eventually buy the products from you.
Using pay per click could be expensive if you do not some of the ways. There are a lot more ways to advertise your webpage free or at a much lower cost. You should be using all these techniques to maximise your chances of success.
There are also a lot of factors to consider when come to internet business.
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It will tell you what are these key steps, the reason for each step, how you should go about doing it and where you could get the resources free or at a lower price.
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I am a freelance webdesigner seo professional.
Hope to see you in my forum The only way to get your site in the top search engines results without PPC (pay per click) is via search engine optimization
The search engine optimization techniques are so important because the best kind of website traffic by far is going to be search engine traffic. This type of traffic is traffic who is highly targeted and because of that not only are they going to be interested in reading what you have to say but they are also going to be more interested in buying whatever you have to offer.
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Happy reading!
Serge
SEO Consultant
http://affordable-search-engine-optimiza... |
