Can you offer me an honest opinion about our mobile material repair business?

Hi ~ I and my fiance started a mobile material repair business called MATERI-ALL based out of Putnam County in New York State. We FIX leather, vinyl, plastics, velour, etc rather than reupholster. We have been doing the work for a few years (only recently started to advertise) now but I'm not sure if I'm doing a good enough job alone getting our business name and services "out there." Can you please help me by doing a web search for us or go to our site and let me know your opinion of us? (www.materi-all.com)

Can you tell what we do in the first 5 seconds of looking at our homepage?

Do we look like a professional business you'd call to fix your ripped car seat or sofa cushion (for example)?

Should we promote that fact that we conserve natural resources (we repair = less waste in landfills)?

Should we advertise that we are a "Mom & Pop Shop" or keep it more "corporate" (which is what I think I've done so far)?

Other marketing tips are appreciated too! ~Thanks!

I went on it. it looked good... but there is too much writting...less pictures... i mean its good as a starter but i would consider checking it and making a few arrangments.
honest opinion- lokking at it for the first 5 seconds it didnt grip my attention. i had to wait like about 7seconds before te small slide show could pop up.

little advice: advertising is like writtin a first paragraph of a book. i want to be able to pick the book read the first chapter and grip my attention straight away. its the same with advertising (it needs to grip and hold the attenrion of ur customers). more pictures, more colour, little less writting can do the trick.

well i hope tha helps and good luck.
thnx