Business Statistics Question (Director of market research)?

The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month

a)Describe both the population and the sample of interest and indicate the type of data the director might wish to collect.

b)Develop a first draft of a questionnaire needed by writing a series of three categorical questions and three numerical questions that you feel would be appropriate for this survey

a) the population is all working women in the market area for the department store, considering the internet and online shopping the population is all working women. You might want to specify if you want to restrict the type of shopping to in store, online, both, only in the US, only in North America....

b) occupation?
single?
do you have children?
hours working per week?
hours shopping in general (food, clothes, cars, entertainment..) per week or month?
hours shopping for cloths per week or month?
hours shopping at the department store in question per week or month?

the "director" only wants to know who is a good bet to spend money. that is snake like and not a job I'd consider, so I resign my position as a cold calling curmudgeon.