General Business questions(multiple choice)..........................

8.________refers to how different products are offered.
A.Product expansion
B.Line extension
C.Product mix
D.Product width
E.Product depth

9. Life insurance is an example of a(an)_______product.
A.convenience
B.shopping
C.specialty
D.unsought
E.none of the above

10. The warranty that comes with the Sony camcorder is the_______product.
A.convenience
B.augmented
C.specialty
D.actual
E.none of the above

11. During the decline period of the Product Life Cycle (PLC. this may generally happen:
A.there are fewer competitors then in earlier periods
B.prices, sales and profits are falling
C.there is strong dealer support
D.all of the above
E.only A & B

12. Which of the following terms describes the course of a products sales and profits?
A.industry life cycle
B.profitability analysis
C.trend analysis
D.product life cycle
E.none of the above

These look like homework problems.

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