Ebay business not doing well. Any advice?

I have a shop on Ebay, selling lovely fine jewellery and evening dresses. It is just not doing so good. My photos and descriptions are pretty good but its still not working out. I sell really fine things because I was fed up buying stuff and finding out it was just crap once I got it home. I am now stuck with stock worth a lot of money. I cannot lower my prices any more as I would be losing a mint. Is it because my items are quite expensive? People seem to want gold and diamonds etc for buttons. I am selling at a fraction of rrp prices (genuinely). What can I do? My shop is MINGULAY GEMS AND GOWNS. Any advice would be welcome. Cheers.

I took at look at your ebay store and here is my advice:

1. Only list the "personal collage art greeting card" once.
It is a small item and takes up far too much scrolling down space.

2. You have nice jewelry but jewelry is difficult to photograph. Consider hiring a professional photographer. I know you probably don't want the expense but it is difficult to see the size of your jewelry items and a professional will take better pictures.

3. Don't center all of your text and use lower case and capital letters. By emphasizing every letter you are emphasizing nothing.

4. If you want to do more business with the United States. State that directly and more clearly in the text portion.

Good luck and remember the summer is the slow season for all of retail.

find another product, that you can sell cheaper, than competitors from not online stores!

The problem with selling jewelery, or any other popular item is, everybody and their Uncle is selling it too! The market is flooded. Try switching to another product that isn't so popular. Something off the beaten path. A product that's a little bit harder to find and get. Brainstorm! Use your imagination!

I would suggest advertising your shop on other websites. Exchange links with other people who get a lot of hits on their websites. Pay for some advertising. List your business in the local paper and hand out flyers around your area. Create a website that links to your ebay shop. Include interesting articles about your products on your website. All of these things can help bring traffic to your shop. The problem is most likely people just don't know about you.

Good Luck!