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Fellow aesthetians??????? Any unique ideas marketing? |
I have been an esthetician for 10 years. I have been out of the profession for 3 years....as a stay at home mom. I just accepted a job at a massage center that offers massage,facial and nail services. I am a former makeup artist used to be with Redken back in the 1970's at that time ( & I think it'd still work!!) we were taught that you always give something to the community;; go into the schools, high schools, esp. encourage questions about skincare for now; don't sell them anything...give a few free facials...if high schoolers arent your cup of tea, go to local realtors; they are always before the public and always trying to look their best.....also try nurses organizations locally; they need skincare too........any company with sales reps!! realtor is just one idea; try office equipment dealers; tell them you are not selling products........(shades of Avon!!) but just ideas as to how they can keep/improve their looks..or however you want to say it; I'm just throwing stuff at you from the top of my head; but if you aim for people in sales, you'll never go wrong!!....if there are any local modeling schools, go there also with your services....maybe offer a reduced price to ANY of these groups if they bring along a friend; have a special day for groups, sales reps, or whomever, to let them know your'e around and can offer them many valuable services!!!!!! don't hide your light under a bushel!!!!!!!!!!! keep your prices within reason but not so low you appear 'cheesy' (but then I'm sure you already know that!!) be more specific, I need more details to give you a decent answer With the holidays coming upon so quickly, have you tried making up baskets to sell to local businesses? They always have a list of people they like to "think of and thank" at Christmas. You need to make some for men and some for women. |
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