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What is the Significance of research in marketing?

Discuss the above mentioned topic with reference to marketing applications including:
- Positioning
- Segmentation
- Product Development
- Market Development
- Pricing
- Placement

Ugh! I hate marketing, precisely for their "market research." Marketers will tell you that they need to do market research in order to know what customers need and/or want from the product marketspace.

IMO, market research is nothing more than a euphemism for telling people what products they need even when they don't ask. I hate marketers particularly because they tell *me* what I need to buy... I think I know what I'm looking for in a product, and I'll buy it when I'm good and ready, not when some marketing goon tells me when I'm ready for it.

Sorry for the rant, but I really, really dislike marketers... it's one profession that can turn this n1ce_guy into a meanie. ;->

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